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¬ from ideas to implementation



Hi. I’m Andrea. I love helping people take the complex and make it simple.

I’m a coach and business strategist living in New Zealand (although I’m based in South East Asia for the winter).

I’ve always been fascinated by business and the people who run them. My past career as a corporate lawyer saw me assisting clients internationally to pursue their business goals. I’m now a trusted advisor (some would say a secret weapon) in another way.

I’ve worked with a wide range of individual clients, executives and entrepreneurs and organisations. My mission is to help people take their ideas and make them a reality by providing tips and tools, as well as inspiration, to move from ideas to implementation in the simplest way.

I was once described as scarily organised. It’s one of my superpowers that I will bring to help create a safe space for you to plan your next move.

I want my clients to work smarter not harder. Being exhausted and busy has become a badge of honour that we wear yet it is down grading our quality of life. It’s time for a new direction.

What’s Next?

Read more about me, how we could work together, stay up to date via email, or head straight to my blog.

Tales of Business and Adventure

Kuang Si Waterfalls (watch out for the bears!)

One of the must see tourist attractions in Luang Prabang is the Kuang Si National Protected Area and its waterfalls. I’m so glad I went as they were stunning. The journey passed through the countryside so I got a glimpse of life outside Luang Prabang. Not far from the...

From Chiang Mai to Luang Prabang (by slow boat)

I was emailing a friend about the next leg of my journey: Chiang Mai to Luang Prabang, Laos, while thinking to myself I wish someone else could organise this for me. After 6 weeks in Chiang Mai I wasn’t ready for backpacking mode again. It turns out that the Universe...


I’m Andrea and I’m here to help you take your ideas to the next level and build a business that you love. I’m also an adventuress.

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You’ll also receive a free edition of ’6 Tips To Protect Your Business’ Goods And Services’ where I give you some legal tools to protect your business.

I love the sound of that