When I first started reading Beyond The EMyth (Michael Gerber), I didn’t like it. I found this surprising as I’d found great value in The E-Myth Revisited (work ON your business, not IN in your business).


Part of that dislike was my personal resistance to the main theme of the book . . .


Every business owner should be starting their business with a firm eye on


But I don’t want to sell” I found myself thinking. “I’m only just getting started”. Many business owners that I know would have the same reaction so I was wondering if this book was going to be right for them.


Yet, in the back of my former corporate lawyer brain, I was thinking that all business owners need to be thinking about the end game. If selling your business is too much of a stretch to consider then thinking about these kinds of questions is essential . . .


  • How many hours do you want to be working in your business?
  • For how many years do you want to be the driving force behind your business?
  • How do you plan to get out from behind your laptop?


If we business owners aren’t considering these questions from the start then we are creating a job for ourselves, nothing more.


Beyond The E-Myth does contain some gems further in . . .


This is how WE do it

 Even if you’re struggling to wrap your head around getting ready to sell there is one point that is essential . . .


Creating a “This Is How We Do It” manual.

  • This is how we do our client intake.
  • This is how we ask for testimonials.
  • This is how we create a great experience for our customers.


I believe that every business should have this type of manual. At the very least it will save you time (as you don’t have to constantly remember how you did it last time) and it makes your life much easier when you come to outsource as the instructions are sitting there, ready to be read.


Some call the contents of this manual Standard Operating Procedures (SOPs). That is far too reminiscent of my corporate days so I simple call mine “Checklists”. I have a folder with a variety of checklists. As I grow my business I also grow that folder.


Part of this process is to identify and close gaps that you have in the systems that you use to run your business.

If you’re not sure where to start with your business planning come and join my FREE 5 day email series – Come Plan Your 2017. It’s a FREE 5 day email series that will help you get clear on what happened in 2016 (the good and the bad) and where your focus needs to be in 2017.

We’ll get started on Monday 12 December. Come and join me > > >


From A Company Of One To A Company Of 1,000

Now not all businesses have the desire to grow this large but don’t let that blind you to the benefits that thinking in this way can bring.


As Michael says “Create a company that has the ability to achieve that objective.”


I see far too many businesses spend time on matters that aren’t important for early stage entities. “Which shade of blue should my logo be?” should not be the first question that you consider for your business. I don’t even think it should be in your first 50 questions!


Instead ask yourself . . .

  • What is your Dream for your business?
  • What is your Vision for your business?
  • What is your Mission for your business?
  • What is your Purpose for your business?


These are all concepts that Michael Gerber explores further in his book.


Entrepreneurial Seizure

Michael considers that the underlying problem of many small businesses is that they’re not businesses at all, instead they are “technicians suffering from an entrepreneurial seizure”.


Although this is a little more dramatic than I would’ve described it, this is definitely one of the underlying problems that I see.


You’re great at your job. You’re an expert in your field.


It’s time to leave the safe confines of being an employee and be your own boss.


So you take all of that expertise and you become the best technician you can be. Except that running a business requires more than being an expert in your field.


Many small business owners think of their business as a job rather than a separate enterprise.


What Michael suggests is that the job itself needs to be made into the best system it can be so that it’s scalable and repeatable. He doesn’t explain how this can be done for roles where you need to have a high level of technical expertise (lawyers, accountants) nor does he explain how businesses with brand built around a single person will be able to be systemised in this way.


He puts forward that until a small business adopts systems thinking to the core of it’s model, then your company won’t grow and that you are creating a job for yourself. A job that only you can do.


{I was selected to receive an advance copy of the manuscript of Michael Gerber, Beyond The E-Myth. This is my honest review of that manuscript}

Is it time for you to create the business and life you dream of?

How has 2016 been for your business? Are you exactly where you thought you’d be? Or do you feel like you haven’t achieved anything, that you’re no further along than you were a year ago?

Join me for Come Plan Your 2017. It’s a FREE 5 day email series that will help you get clear on what happened in 2016 (the good and the bad) and where your focus needs to be in 2017.

We’ll get started on Monday 12 December. Come and join me > > >

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