You’re stumped. You need to write a blog post for tomorrow but you’ve run out of blog post ideas. Again.
You know that having a blog is a great idea because it gives your business a voice. But some days that voice simply doesn’t know what to say.
I know that feeling oh so well! I used to write my blog posts week by agonising week. Some weeks I’ll be full of ideas and write 2 or 3 blog posts. Other weeks the ideas simply passed me by.
I figured there had to be a better way to come up with my blog post ideas so I started experimenting and learning from what other bloggers were doing.
Now I use a system that works really well and allows me to create 6 months’ worth of blog post ideas in about an hour.
Step by Step Guide To Creating Blog Post Ideas
Step 1: Choose a theme for each month
The first step is to choose a theme for the month.
How you choose your theme is completely up to you. Maybe it’s based on the issues that you see your clients struggling with the most or the top trending issues in your industry.
Let’s say you’re a health coach who focuses on nutrition. Ideas for your themes could include:
Step 2: Brainstorm topics for each theme
The next step is to brainstorm ideas for each of your themes.
If you blog once a week you’ll only need 4 topics for each theme. Breaking the process down in this way means it gets simpler . . .
Let’s look at some topics for Sugar:
- Is all sugar bad for me?
- How much sugar is too much?
- Sugar-free recipes for those with a sweet tooth
- What does “sugar free” actually mean?
Step 3: Choose main talking points
The last step is to write down 1-3 main points you want to cover for each topic.
If you do this work now, while the ideas are still fresh, it will make writing your blog posts so much easier.
Let’s look at the topic of “How much sugar is too much?” Your talking points could be:
- World Health Organisation recommendations
- What the average person eats
- Adverse health impacts of eating too much sugar
Are you seeing how the 3 steps can make it so much easier to come up with your blog post ideas?
By breaking up what seems like a huge task into much smaller pieces writing blog posts becomes much more enjoyable!
It’s important to ALWAYS remember why you are writing your blog posts so that your themes reflect your purpose. Perhaps you are building trust with your readers. Perhaps you are launching a new product soon and want to show your creditability within your area.
I created a FREE workbook for you to work through these steps and write down all of your ideas. You can access download it by clicking on the image below.