Here’s To The Ideas People…


You’ve got a million things going on in your business. It’s exciting, it’s wonderful.


It’s downright frustrating!


All of those ideas you want to bring to life yet you’re spinning your wheels as you can’t find the time to dedicate to them, let alone outsource what you need to.


Why isn’t there enough time in the day to Do. All. The. Things?


Put down those frustrations and worries and pull up a chair. Let’s chat about organising and simplifying your business so you can concentrate on achieving your business’ full potential.

Hi. I’m Andrea Jordan.

I’m a free-spirited business strategist; writer and photographer who helps ideas people run their business, with less stress, by organising and systemising their business.

In my past life I was a corporate lawyer for 17 years, handling multi-million pounds deals in London and helping our Government run smoothly back in New Zealand.  During those years I created numerous templates and processes to get the work done more quickly and efficiently.

Now my focus is to ensure that your business is operating to it’s full potential and you’re not held back by limiting systems (or no systems at all!). Let me show you how.

Work With Me

Let’s have a virtual coffee! I’ll ask a few questions about your business to understand what you need, then share the best ways to organise and systemise your business.       Click HERE to book in.

Do you feel disorganised in your business, like you’re wasting a ton of time, but doing All The Things is more important than spending time figuring out the back end of your business? You know you need to get systems in place as you want a solid foundation for your business to grow on but, you don’t have time to do it all yourself.     Click HERE to learn how I can help.

Lastest blog posts

“How to” example for creating a simple SOP

“How to” example for creating a simple SOP

Have you heard about Standard Operating Procedures (SOPs) but wondered how you go about creating a simple SOP?


SOPs are important to our online businesses for a number of reasons. In this video I talk over:

  • What is a SOP?


  • The importance of knowing there are two elements to every task – procedure and project management


  • How do SOPs work in with a project management tool like Asana?


  • Where should you store your SOPs?


Then I share my screen and show you the steps for creating a simple SOP. In this case an SOP for making a featured image for a blog post. 


At the end of the video I also talk over how important it is to address any feeling of overwhelm you might be having.


Starting to compile your SOPs can feel like a big task so please remember:


  • You only need to do this once


  • You don’t need to create all of your SOPs at once


  • Creating your SOPs gives you an excellent opportunity to step back and review the way that you’ve been running your business. You’ll be able to find ways to streamline and simplify your process, before you document it.


  • You don’t have to do it all by yourself.




Have you starting creating simple SOPs in your business? Let me know in the comments.


If you’d like to create a solid set of SOPs for your business then book in a virtual coffee with me to discuss your specific business and what you need. I’ll let you know how I can support you.


7 reasons why SOPs are important for your business

7 reasons why SOPs are important for your business

I love a good Standard Operating Procedure (SOP). Geeky I know, yet there are so many reasons why SOPs are important for your business.


You’ve probably heard the phase, “consistency is king (or queen)”. You might also have found that the phase is easy to say but not that easy to put into practise. You see others who are consistently, well consistent, but it hasn’t happened yet for your business.


Consistency is what SOPs are all about!


Let’s talk coffee for a moment. Any excuse!


Do you have a favourite café that you go to for your coffee? You know you’ll get the perfect coffee, Every Single Time. No disappointments on that first sip, instead you get delicious taste and that moment of feeling all is right in the world (that’s not just me right?).


While we might think our barista uses a little magic to create our coffee, the reality is they’re following a well thought through process to ensure you get a consistently great coffee every time you visit. That’s right . . . your barista is using a SOP!


Before we take a look at the advantages to having a solid set of SOPs when you’re building the core foundations of your business let look at what an SOP actually is.



What is a Standard Operating Procedure?


A SOP is a way to document all of the necessary steps to perform tasks for your business. Another way to think of them is as checklists, or how-to guides, for all of the recurring tasks within your business.


Why SOPs are important for your business


SOPs are a handy way to keep you (and your team) on track and to have your business running like clockwork. This method of documenting the way you do business is key to consistency, quality and a great customer experience.


Let’s look at the top 7 reasons why your business needs SOPs . . .


1. Less on your mind

As a business owner you have a LOT going on, not to mention managing the rest of your life. By downloading all of the processes that you’ve stored in your brain you can get repetitive actions off your mind and down onto paper, freeing up much needed creative space.


I know when I have less on my mind I have far more energy to serve my clients and to be creative.


2. Don’t forget anything important & less errors

When you have regular tasks that you don’t do every day it’s easy to forget all the steps you need to take. In my Webinar Set Up and Promotion SOP I have nearly 50 tasks that I work my way through. There’s no way I’d remember all of those steps when I only run a webinar once a month.


Using SOPs means you don’t need to remember what to do as it’s all laid out for you.


3. Identify what to outsource

The first step to creating the SOPs that will have the most benefit your business, is to identity what tasks you’re doing over and over again in your business.


Having that level of clarity over the way you run your business makes it much easier to identify the tasks that you want to outsource.


4. Easily train new team members

Have you ever had a difficult time bringing on a new team member? They had SO many questions and you find yourself thinking that it would’ve been quicker to just do the job yourself.


Their work isn’t as good as what you’d usually do. It’s so annoying when team members can’t read your mind!


By having everything written down, or recorded, it’s so much easier to train new team members as the way you do business is clearly laid out. They have a step by step guide to follow, which means they’ll ask less questions and have a much better chance of doing a great job.


5. Consistent results

We all want to give our clients a consistently great experience, from the moment they hear about us right through to the last wrap up session. We also want to do our work in an efficient and productive way.


SOPs give us a standardised way to deliver consistent results. No more starting from scratch or reinventing the wheel – you’ll know what exactly what procedures are in place and have standardised processes to follow.


6. Streamline and improve

One of my favourite reasons for creating SOPs is that it gives me a chance to pause and really think through the way that I’m doing the task that I’m creating the SOP for.


Is what I’m doing the simplest way to do the task at hand? Is the order of the tasks the most productive? Is there an easier way to do this task?


By using the creation of an SOP as an opportunity to streamline your processes you’re then documenting a procedure that works well rather than a weak procedure.


7. Scale & grow

When you have a solid set of well thought through SOPs they can be used over and over. The energy it takes to document them will be paid back time and time again as you grow your business.


Do you use SOPs in your business? Let me know in the comments.


If you’d like to create a solid set of SOPs for your business then book in a virtual coffee with me to discuss your specific business and what you need. I’ll let you know how I can support you.

6 important reasons to manage your finances

6 important reasons to manage your finances

Do you have a way to manage your finances? Starting your own business means you’re in charge, yet I’m surprised by the number of business owners who avoid looking at their bank balances and can’t tell me what their average monthly expenses are.


Creating a finance system early on in your business, even though you may not yet have much in the way of income or expenses, helps you to build good habits when tracking and reviewing your finances in the future.


I started off managing my business finances by adding extra worksheets to the personal spreadsheet I’ve been keeping since I learnt how to use excel at University. Now, as my transactions increase, I’m going to switch over to bookkeeping software – research is currently underway to choose the best one for me.


The important thing is to start. Use a spreadsheet or a finance app but start today.


6 reasons to manage your finances


1. Make better decisions as you know exactly what your income and expenses are.


2. Clarity on which services are the most profitable for your business so you can easily see what to continue and what to stop.


3. More confidence talking to a bookkeeper or accountant.


4. Know exactly how much you need to sell to reach your income goal, which leads to better, more focused marketing.


5. Feel confident budgeting and tracking your income and expenses.


6. Realise that being the bottle neck in your business when it comes to your invoicing is not serving you.


The system I currently use to manage my finances looks like this:

1. At the start of each financial year I create my budget for the year and update my balance sheet (sometimes called Statement of Financial Position). 


2. Pick trigger points in each month to update my finances. I’ll update my spreadsheet when my credit card statement arrives, and at the end of the month. 

3. Put any trigger dates in my calendar as a recurring appointment.


  1. On my trigger dates I update my spreadsheet so I can see how my actual expenses are tracking against my budgeted expenses. I track my income as soon as I receive it. It’s my way of welcoming that money into my world.


If you have used a system to manage your finances throughout the year then, at the end of your financial year, you’re in a great position to do your tax return (or have your accountant do it for you) as you’ve organised everything throughout the year. My tax return only takes me an hour or two to do and it’s stress free as I have all of my information to hand.


Let me know in the comments if you have a solid system for your finances. Also let me know if you have a favourite book keeping software.


As seen in…

I’m Andrea, and I travel the world while running my business.

I work as a business strategist and help ideas people get more done, with less stress, by organising and systemising their business.

Because we all deserve to live an extraordinary life.

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